Key Questions for your Clients

In reality, web designers should actually be marketing consultants specializing in web media, and web design is simply a tool to achieve these goals.

Our primary focus is to help clients attract more visitors to their sites and, in turn, convert these visitors into customers. Clients (should) see us as part of their overall marketing solution.

Before writing a proposal, some key questions need to be answered:

1. What is the client's target market? Who is their customer?
2. How do their clients make their buying decisions and what are their key criteria for buying?
3. How does the company currently reach their target market?
4. Does the client have a unique selling position?
5. How does it compare to their competition?
6. How do they want the interaction between themselves and their customers to go (from start to finish)?
7. What problem do they solve for their customers?
8. What is their solution? Is it comprehensive?
9. What are the benefits and advantages of their solution?
10. Is there proof of this?

Find answers to these questions, and you'll help your client achieve their goals. And that's what we're really after, isn't it?